Manifesto messaging options we want to get in front of our ICP

• Evaluate and sign 3-5x more cases without increasing headcount.
• They way consumers figure out if they have legal problem is changing. Eventually all consumers will talk to an AI before a real person at a law firm. Early adopter law firms will be able to sign more cases, and provide a better consumer experience as AI becomes the dominant way consumers self identify their legal problems.
• Have your intake team work only on the highest qualified cases.

Run the broadway show to our ICP

Initial ICP

Target Orgs:

• contingency fee law firms practicing employment law, lemon law or personal injury law
• running ads somewhere
• has CTA on website to phone number or case submission form
• our analysis shows there are likely around 77k of these firms and we believe our ACV will be around $50k or higher per firm since it’s like selling a staff member to the firm.

Target Persona at Org:

• head of business operations / intake / marketing
• Partner / Owner of firm

There are likely 3-10 people on average per law firm we need to get our message to. Let’s say around 400,000 unique people.